Abbey Healthcare, a family-owned group of 16 care homes across England and Scotland, has partnered with Springup PR to promote its homes and use digital marketing to help attract more enquiries from families.

Abbey Healthcare employs more than 1,400 nurses, carers and support staff, and provides 24/7 residential and nursing care including those living with dementia and other specific conditions.

As part of Abbey Healthcare’s community-based strategy to “showcase and celebrate” their homes within respective catchment areas, Springup PR is focusing on eight Abbey Healthcare homes in the implementation of a digital marketing strategy, including Google Ads, and ongoing PR to generate positive press coverage.

Springup PR’s team will be working closely alongside Rachel Young, Abbey Healthcare’s Group Engagement Manager.

Andy Taylor, finance director at Abbey Healthcare, said: “Our homes take pride in their focus on the provision of superb care – and we are committed to the physical and emotional well-being of our residents in a safe, comfortable environment they can call their home.

“Part of this includes celebrating and showcasing the many positive and special achievements of our homes and their care teams and the personalised care they give to residents.

“We recognise word-of-mouth reputation is a key driver for enquiries at our homes, and that online search is becoming ever-more vital for care providers to help attract more interest and enquiries.

“We chose Springup PR because of their excellent reputation in the sector and proven track record of delivering results, and showcasing the excellent work going on in our homes”

Adam James, founder of Springup PR, a specialist care home PR and marketing agency, said: “Abbey Healthcare has a splendid reputation – and we look forward to helping spread the word further for its individual homes.

“The team has already got stuck in unearthing the wonderful initiatives Abbey Healthcare’s homes are putting in place for residents, as well as building up relationships with all regional journalists in the homes’ respective catchment areas.

“Moreover, we are looking forward to ensuring we direct more enquiries to Abbey Healthcare’s homes by families researching and looking online for good-quality homes for their loved ones.”