A luxury, all-inclusive care provider has launched a new initiative to bring dementia-friendly barbering to every one of its homes, supporting residents to feel more like themselves through moments of calm, connection, and familiarity.
Berkley Care Group has partnered with Dementia Friendly Barbers to embed this unique experience into the everyday rhythm of life across its homes. Specially trained to support those living with dementia, the barbers deliver tailored sessions that prioritise dignity, patience, and emotional comfort, transforming routine grooming into a meaningful experience rooted in personal connection.
The collaboration aims to promote wellbeing and confidence for residents while preserving the small rituals that often carry deep emotional significance, especially for individuals with memory loss.
At the heart of Dementia Friendly Barbers’ service is a deep understanding of how personal care contributes to quality of life. Their team is trained to adapt every appointment, adjusting pace, environment, and conversation to create a calm, respectful atmosphere where residents feel safe, seen, and supported.
This new partnership reflects Berkley’s holistic approach to later life: one that blends exceptional care with hospitality, wellbeing, and a true sense of home. By working with Dementia Friendly Barbers, Berkley continues its mission to curate thoughtful, personalised experiences that honour each resident’s story, needs, and individuality.
Reflecting on the partnership, Tom Roberts, Founder of Dementia Friendly Barbers, said:
“Joining forces with Berkley Care Group marks a proud and meaningful step forward for us. We know how powerful familiar rituals like a simple haircut can be, especially for those living with dementia.
“This collaboration is about more than barbering, it’s about creating calm, sparking memories, and making people feel truly seen. We’re thrilled to be bringing our work into every Berkley home and to be part of a care culture that values identity, connection, and the little moments that make a big difference.”
Commenting on the launch, Kathryn Clayton, Sales and Marketing Director at Berkley Care Group, said:
“We are absolutely delighted to officially welcome Dementia Friendly Barbers into every Berkley home. Their unique approach to care aligns perfectly with our belief that exceptional care goes far beyond clinical delivery: it’s about trust, respect, and the small moments that help people feel like themselves.
“Cordelle, Tom, and the team bring an extraordinary level of warmth and expertise to their work, and we’ve already seen the smiles and stories that a single haircut can unlock. We’re excited to get started and look forward to what we’ll build together in the months ahead.”
