The Chase Care Home, Huntingdon.

The Chase is a 61-bed luxury care home located in the beautiful market town of Huntingdon, Cambridgeshire. The home first opened its doors in July 2023, as the second home in Connaught Care Group, a new high-end care provider with plans for six more homes in 2024-2025. The home is purpose-built, providing support for dozens of residents. With many of the home’s residents also living with dementia, the team are proud to have a whole floor dedicated to providing specialist care for those who need it most.

More than just the necessities of care though, Nicola Orwin, General Manager at The Chase, very much sees The Chase as a “thriving community and a ‘home away from home’ for visiting family and friends – who are encouraged to take part in our events, activities, and in-house amenities (including a fine-dining bistro and a cinema).”

Connaught, as a care group, have recently received wins at the Caring UK and carehome.co.uk awards – both accolades which have massively boosted the home’s reputation. Nicola said that they are “over the moon” to have received awards so soon after opening. 

Last year, The Chase won in the ‘Catering Team of the Year’ category at the Caring UK awards, and just in February the home was named a Top 20 Care Home by carehome.co.uk. In addition, Connaught Care won the Care Employer of the Year (Caring UK) and Top 20 Care Home Provider (carehome.co.uk) at the same ceremonies – which Nicola explained as, “a real testament to the team’s hard work over the past few years.”

“These accolades have definitely put us on the map, and we are getting more and more people showing interest in what The Chase has to offer,” Nicola added.

In the luxury care market, Nicola explained, “We are fortunate to see some of the most beautiful interior designs around. Of course, the challenge is always how to achieve that sense of luxury whilst maintaining a homely environment for our residents who have to live here every day!” Nicola admitted that it’s a difficult balance to strike, but generally believes it has been a success. 

Finding the right care home can be a difficult process for anyone, and even the smallest things can make someone feel that this place isn’t quite for them. This is only natural for such a huge life commitment. This is why the look and feel of a home can be so important. In line with this, Nicola said, “We are trying to sell the idea that The Chase is like ‘a luxury hotel with the added bonus of care’ – in other words, a place our residents would happily choose to live, rather than be forced to by necessity. Our aesthetic style is crucial to that message.”

Nicola revealed that doing the right thing for the environment is a key priority for The Chase, and indeed the whole of Connaught Care. She said, “We understand that sustainable practices not only benefit the environment, but also contribute to the wellbeing of our residents, staff and the wider community in Huntingdon. 

“Our strategy is led by our COO and Sustainability Committee, which is made up of leaders and team members from across the company.” In coordination with the committee, the team at The Chase has developed several initiatives, including: giving at least 150 hours of staff time per year for them to volunteer on local environmental projects, to plant at least 50 trees per year, and 250 by the end of 2025 and to create vibrant ‘biodiversity gardens’ in every Connaught home by 2026, to name a few.

Nicola also said, “We have also started our Eco Warriors Initiative, which will involve children from the local community taking part in various activities inside and outside of the home seasonally which support sustainability.”

In terms of unique selling points, The Chase, along with all Connaught Homes, provides an all-inclusive service to every resident. Nicola explained that it means the residential fee covers not only care, but also unlimited use of the on-site facilities; including a fine-dining bistro, hairdresser, luxury spa, chiropody centre and even a cinema. “We also have a mini-bus and a fully chauffeured Mercedes, which can take residents to their appointments, or anywhere else they’d like to go. 

“Our staff also include an on-site massage therapist, beauty therapist and Personal Trainer, whose diaries are open to any resident. Finally, we have a Private Dining Room, which residents can use for a meal with their extended families any time they like, and at no extra cost. By providing all this for one weekly fee, residents and loved ones can feel more at ease and not be surprised by any extra charges,” added Nicola.

At The Chase, they are committed to helping residents live a life that is extraordinary. “We understand that this will be different for every person, so we take time to get to know our residents and understand what is important to them. Just like the beautiful surroundings, our approach to care is bespoke and tailored to each person who chooses to live with us,” Nicola concluded.

connaughtcare.co.uk