Simon Toombs, Marketing Manager at Cinnamon Care Collection (left) with Louis AlexanderCinnamon Care Collection is proud to have been the headline sponsor for 25-year-old British adventurer Louis Alexander’s incredible feat of becoming the first person in history to run eight consecutive marathons across all eight Australian capital cities. Louis completed this world-first Australian Marathon Expedition on 15 September, in just 6 days, 23 hours and 40 minutes. He covered over 330 kilometres on foot and travelled more than 6,000 miles between cities, battling temperatures ranging from 3°C in Canberra to 33°C in Darwin, enduring rain, humidity, and sleepless nights spent in airports.
This latest achievement builds on Louis’s growing legacy of extreme challenges. In 2024, he became the first person to run marathons across all seven continents and swim marathon distances across all seven seas. Together, these expeditions have raised over £50,000 for dementia research in memory of his grandfather, a former Captain in the British Army who lived with dementia for 17 years.
Carole Hunt, Director, Cinnamon Care Collection said, “It has been an honour to sponsor Louis as he pushes boundaries with these amazing feats. Louis is an incredibly inspiring young man and one of the leading voices for dementia advocacy in the younger generation. He uses his platform in the media to raise awareness and funds for dementia research, diagnosis, care and beyond. As specialists in providing high-quality dementia care, this is a cause that is incredibly close to our hearts.”
Louis Alexander (left) with Cinnamon care home residents, Ann Khdr, (82) Margaret Frean (95) and Morwenna JonesLouis Alexander added, “I am extremely grateful to have had Cinnamon Care Collection on board as the Headline Sponsor for my world-first expedition. It’s rare to find a partnership which holds the same values so closely, and I was excited to have carried the Cinnamon flag across all 8 Australian capital cities and marathons. We both believe in the importance for dementia care and advocacy, and fighting this cruel disease, in many ways like adventure, is a team effort. We all have the ability to play a small role, and together we can make a real difference.”
As part of the sponsorship agreement, Louis will be engaging with residents at Cinnamon care homes, talking about his adventures and the importance of finding a cure for dementia.
About Cinnamon Care Collection
Cinnamon Care Collection, which owns and operates 23 luxury care homes and 3 retirement villages, provides residents with outstanding residential, dementia and respite care. Renowned for its exceptional care, stylish homes and award-winning chefs, the ethos at Cinnamon homes is to provide a stimulating environment and enriching activities, tailored to the individual needs and preferences of residents. The dedicated care teams treat residents with dignity and respect.
For the last eight consecutive years, Cinnamon Care Collection been named a Top 20 UK care home group by Carehome.co.uk, known as the Trustpilot of the care home industry. For further information, visit www.cinnamoncc.com
