Earlier in the year, EF-group embarked on a video project to showcase; our relationship with one of the UK’s leading care home providers, Aria Care Group; how we’ve implemented our industry-leading procurement and menu management solutions to streamline its catering operations; and to show what Aria Care offers – beautiful care home settings across the UK and hospitality from the heart.

This project highlights our innovative solutions, supply chain partnerships, the farm-to- fork picture and the hospitality Aria Care offers the people in its care. In the videos, which are due to be released over the next few weeks, viewers will be able to witness the seamless process of how the Aria team uses our technology in catering operations and how it helps care home chefs and their teams produce amazing food, using local and sustainable supply chain partners.


The project with Aria Care was born out of a vision to capture not only the essence of its exceptional care services and food offering, but to also highlight our great working partnership. The goal was to provide an intimate and immersive experience for viewers, allowing them to truly understand our relationship, our solutions, the supply chain partnerships and the dedication and compassion that Aria Care shows to its residents. Aria Care takes a unique approach to care, and this video project serves as a platform to showcase its innovative methods in care catering. Through the lens of the camera, viewers are able to witness the warm and inviting atmosphere of Aria Care homes, where residents are treated with the utmost respect and dignity when dining. This project highlights the importance of providing nutritious, healthy and tasty meals and the positive impact it has on the lives of residents.

One of the unique aspects of this collection is our shared commitment to the farm-to- fork approach, including our suppliers. The video(s) takes viewers on a journey from building menus and ordering, through to our total purchase-to-pay solution, the sourcing and delivery of fresh ingredients and the preparation of nutritious meals for the residents. They also highlight the importance of sustainable and locally sourced ingredients, ensuring that the residents receive meals that are not only delicious but also promote their overall health and well-being.

Steve Walker, EF-group’s Sales Director commented: “We have been wanting to do this project for a while and it made sense to work with Aria Care and James Clear as we had the same vision for the project. It was an intense couple of days but the team from Aria Care made it seamless and the end videos are remarkable. Our shared vision around the project ensured that the beating heart of both Aria Care and EF-group came to life and can now be shared across the industry.”

James Clear, Director of Hospitality at Aria Care, said: “At Aria Care, we pride ourselves on providing ‘hospitality from the heart,’ ensuring our residents are at the heart of everything we do, offering nutritious and well-balanced meals for every dietary need. We don’t just serve meals; we create experiences that bring joy to every bite. The Freshmarkets platform is one of the best on the market. It’s quick and easy to use. The support we receive from EF-group is absolutely fantastic, they have always supported our chefs and deal with any logistic and supply challenges that arise. EF-group ensures we get the right products, at the right price, at the right time.”