Human centred design leads ambitious technology healthtech roadmap. 

Newcross Healthcare, one of the largest technology enabled workforce providers, today announces several senior appointments as it accelerates it’s focus on the technology enabled care sector.   

Thomas Michalak joins as Head of Product Design. Thomas has over a 15 years’ experience in Digital, with eight years dedicated to customer experience and digital in the Health and Pharmaceutical industries. He has worked in rare diseases, healthcare partnership engagement and patient programs, driving digital innovation and adoption across organisations such as Pfizer, Novo Nordisk and the NHS. Thomas is a regular speaker on the healthtech conference circuit and a judge on various healthtech awards panels and at the British Interactive Media Association amongst others.  

Paul Green is appointed Vice President of Product Management and has over 20 years’ experience in online and customer service industries, with the last 10 years focused on product management driving increased user adoption of digital products.  Before Newcross, Paul was Global Product Director for Travel and Lifestyle group Ten Lifestyle Group. Pre Ten Lifestyle Group, Paul has held senior product and technology positions at large blue-chip organisations such as Sainsbury, Expedia and Air France.   

Sanjay Pandya joins as Chief Information Security Officer (CISO) from managed services provider, Nasstar. Sanjay has over 20 years’ experience working in information and security in highly regulated sectors such as banking and finance and was also CISO at IT services and consulting company, SCC – one of Europe’s largest privately owned technology companies.  

Robert Chilvers joins as Chief Data and AI Officer; his career spans over 20 years in data and analytics across a wide range of industries (energy; marketing; fintech; loyalty; media/publishing) from start-ups to established global businesses. He specialises in bringing actionable insight through robust data governance, building cutting-edge analytics and artificial intelligence. Before Newcross, Robert was data director at energy software company, Kaluza. Robert has held senior positions at Virgin Red and at Guardian News and Media. 

Newcross is at the forefront of driving and disrupting the healthcare staffing model. Its HealthForceGo app is designed to connect healthcare providers with top-tier temporary colleagues efficiently and reliably. For healthcare workers it enables them to find and book shifts based on skills, location and availability. Healthcare workers can have shifts automatically assigned via the app’s AutoAssign feature, thus avoiding missing shifts and opportunities for work.  A key feature of the app is FlexiPay whereby care workers can access same day pay for shifts completed.  

Last year, the company delivered more than 8.5 million hours of care across 830,000 shifts. HealthForceGo also enables healthcare providers to quickly fill a shift and since the start of 2023, upwards of 80% of all client bookings have been completed via HealthForceGo.  

The company now boasts over 150 product, engineering and data specialists, making it one of the largest dedicated development teams focussed on healthtech solutions. Newcross has a very ambitious timeline to roll out additional products to the sector and is currently looking at leveraging advances in AI and Machine Learning to ensure the healthcare sector can introduce greater efficiencies, carers and nurses get the right support from their technology platform and, ultimately people can get better more quickly by ensuring the right carers, are in the right place and at the right time.  

Sally Crimes, director and Chief Product Officer at Newcross Healthcare, commenting on the appointments, Sally said: “Newcross  has over 28 years’ experience in the care sector, an impressive heritage that we’re combining with expert use of technology, intuitive products and data to deliver exceptional experiences for our users, helping to solve the wider challenges this sector faces. Our investment in product and technology leadership is bringing a wealth of multi-industry experience to the team and it is testament to the strength and scale of Newcross’ product ambitions.” 

Marco Alparone, CTO at Newcross Healthcare comments: “At Newcross, we believe in the power of technology to make a difference. With the expertise of our recent appointments, we’re diving deeper into what AI can offer to the healthcare industry. It’s not just about technology, but about ensuring that every advancement respects and enhances the human touch that’s so central to what we do. Bringing in senior product and technology experts underlines our dedication to intuitive, user-focused solutions built from the ground up. Every solution we craft is engineered with protection at its core, ensuring the trust and safety of our community.”